Pricing Structure

AI Gets Your Pricing Wrong 76% of the Time. And the 8 Actions to Fix This.

By Stefan Kontschinsky and Shivani Dubey

Oct 18 • Stefan Kontschinsky

How Big Should Your Pricing Team Be?

Four benchmarks provide a range. Revenue sets the baseline, commercial and monetization complexity determine where you land.

Sep 6 • Stefan Kontschinsky

Where Pricing Reports (And the Four Things That Decide It)

I reviewed 100+ job descriptions that show the reporting line is based on deal-desk scope, industry, ownership and size

Aug 23 • Stefan Kontschinsky

Stop Incentivizing Growth at Any Cost

AI Requires a New Incentive Playbook for Sales, Customer Success, and Product Teams

May 3 • Stefan Kontschinsky

The Monetization Flywheel

Your practical 4-phase playbook to make growth compound

Mar 22 • Stefan Kontschinsky

Pricing Architecture

Choose the right charges that shape your deals

Jan 25 • Stefan Kontschinsky

Untangling Billing and Pricing – Two Distinct Growth Levers

Optimizing monetization requires mastering both pricing and billing.

Oct 19, 2025 • Stefan Kontschinsky

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