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Discounting & Deal Structure
Price Waterfalls Stop Too Early for AI
The AI Price Waterfall: From List Price to Contribution Margin + my Google Sheets template
May 17
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Stefan Kontschinsky
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Billing and Contracting Discounts in AI
3 levers: Churn reduction, cash flow optimization, behavioral economics
Feb 22
•
Stefan Kontschinsky
Articulate value to prospects
3 tools to explain value, make it relevant and prove the ROI is real.
Feb 8
•
Stefan Kontschinsky
Discounting as a Growth Lever in SaaS and AI: How to Grow Without Eroding Margins
This post gives you a structured way to evaluate discounts so they protect value instead of eroding it.
Nov 30, 2025
•
Stefan Kontschinsky
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