Explaining monetization strategy and execution

I’m Stefan Kontschinsky. My focus is connecting value creation with value capture, and building monetization systems that scale revenue profitably.

The insights I share are grounded in ~10 years in strategy consulting (McKinsey, Booz&Co / Strategy&) and ~8 years leading go-to-market, growth and monetization teams (PwC New Ventures, Okta, project44).

I unpack what drives profitable growth across SaaS and AI native companies from pricing and packaging to billing, contracts, and execution.

This is a practical perspective on how to monetize AI investments and build durable revenue engines.

Stefan